Case Studies

Wentworth Partners Bondi Beach

Location: Bondi Beach, Sydney

What we do:

  1. Listing Photography

  2. Virtual furniture for new listing photos and updating older rental photos to have new virtual furniture in them

  3. Floorplans

  4. Ongoing social media management - taking care of the office’s Facebook and Instagram posts

We provide ongoing listing photography, virtual furnished images and floorplans to elevate the quality and consistency of their property marketing. Our approach ensures listings are presented with beautiful imagery that highlights space, light and key selling features.

For vacant properties, we often digitally furnish selected images to help buyers visualise how each space can be used, adding warmth, scale and lifestyle appeal without the cost of physical staging. By combining professional photography with high-quality virtual styling, the office is able to present a polished and engaging portfolio across all their listings.

We also undertake ongoing social media management, posting all social media content for the office’s Facebook and Instagram page, including sold and leased properties, behind the scenes content from photoshoots, staff updates and local market news.

RT Edgar

RT Edgar

Location: Toorak, Melbourne

The task: Managing and creating social media content for multiple high-performing RT Edgar Directors and managing the RT Edgar brand social media profiles.

Content: Posting ongoing social media posts, boosting posts, social media ad campaigns for agents, the entire brand and different high-end and VPA listings, on-site video content for social media and more.

Extras: Network wide Facebook and Instagram ad campaigns, ongoing consulting and advice.

More info: Servicing Melbourne’s most exclusive suburbs, Agent Social has worked with multiple RT Edgar Directors and the brand’s internal marketing team to manage their social media profiles, make social media posts and create video content - made specifically for the social media audience.

Our content and ad targeting helps our clients form stronger, more trusted connections with their target, local audience.

About the area: Toorak has a median house price of $5.2 million with around 120 homes selling per year. The median time on market is 35 days.

Barry Plant

Barry Plant Offices

Location: Melbourne, Australia.

Content: Social media posts, including boosted posts and social media VPA listed ads.

Extras: Ad campaign management, audience targeting, graphic design and ongoing content strategy advice and guidance.

More info: Creating consistent, high-quality social media content designed to showcase listings and strengthen each office’s local presence. A mix of listed property ads, brand-focused posts and boosted content to increase reach and engagement across Facebook and Instagram.

Our approach focuses on clean, eye-catching visuals paired with targeted ad strategies to ensure listings are seen by the right local audience. By maintaining a regular posting schedule and optimising campaigns, we help agents stay top of mind in competitive Melbourne markets while supporting stronger enquiry and campaign performance.

About the brand: Barry Plant is one of Victoria’s largest real estate groups, with a strong presence across metropolitan and regional areas, specialising in residential property sales and property management.

Modern two-story house with extensive glass windows and wood paneling, surrounded by trees and a well-maintained lawn, evening lighting visible inside the house.

Jellis Craig

Jellis Craig

Location: Melbourne, Victoria.

Content: Social media posts and large-scale head office social media ad campaigns.

About: Delivering high-quality social media marketing across both brand, office, agent and VPA property campaigns. Including managing large, network-wide ad campaigns designed to generate qualified leads, increase brand visibility and support agent social media performance across multiple offices.

Our approach combines premium visual content with targeted advertising strategies, ensuring campaigns reach the right audience while maintaining the elevated brand positioning Jellis Craig is known for. By aligning closely with head office and individual agents, we help create a consistent, polished presence across multiple social media platforms.

About the brand: Jellis Craig is one of Melbourne’s most well-regarded real estate brands. Established in 1991, it has quickly built a premium reputation through high-quality marketing, strategic positioning and a strong focus on service.

What they say:

"Very reliable. I don't have to worry about the social media aspect of our business because Agent Social are always on the ball. Thanks so much."

— Marketing Manager at Jellis Craig.

A smartphone displaying an Instagram post of a historic building, a cream-colored pen with gold accents, and a closed brown notebook on a light-colored surface.

Property Developer Ads & Websites

Property Developers

Location: Australia wide

Content: Social media ad campaigns for new developments, including making custom social media graphics that align with the developments existing brand vibe.

Agent Social works with property developers across Australia to promote new projects through targeted social media advertising. Typically engaged once branding, naming and renders are finalised, we create strategic social media ad campaigns designed to attract high-intent buyers and build demand.

Our campaigns combine strong visuals customised to suit social media platforms perfectly with precise audience targeting to ensure projects are seen by the right demographic, whether that be local owner-occupiers or investors. By managing and optimising campaigns throughout the launch period and beyond, we help generate consistent enquiry and momentum - supporting stronger sales outcomes.

The result is increased visibility, qualified buyer interest and greater competition for available properties.

Featured project images: We worked with Australian property developer Valli on their new apartment building project called ‘Dyason’ in East Melbourne. The development featured a restored heritage terrace at the front and the new building was built directly behind it. Agent Social had the pleasure of making many high performing social media ads for this development — helping deliver more enquiries and a high return on investment.

DYASON by Valli property development marketing social media ad melbourne sydney by agent social

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